The Wildcats had a surprise guest waiting for them outside their locker room after Sunday’s victory over North Carolina.
Rap mogul Jay-Z surprised the players by shaking hands, snapping photos and congratulating Kentucky on its accomplishment.
“That in itself was a pretty nice experience to add on to (the Final Four),” guard Darius Miller told the Louisville Courier Journal. “Going to the Final Four (is bigger) by far. But still, Jay-Z. It’s crazy. This whole day has been crazy. I’m still taking it all in.”
The visit from Jay-Z was reminiscent of last year’s NCAA tournament when rapper Drake would regularly show up in the Kentucky locker room after victories. He later invited the Wildcats on stage during an offseason show in Lexington, also leading a C-A-T-S cheer and performing the John Wall dance on stage.
The association with celebrities like Ashley Judd, Drake and LeBron James is another perk Calipari can emphasize to give Kentucky an advantage on the recruiting trail. Just like the Showtime Lakers attracted players and fans because of their ties to Hollywood, Kentucky is quickly becoming college basketball’s answer to that.
The presence of Jay-Z was certainly enough to excite freshman forward Terrence Jones on Sunday.
“I said, ‘Oh that’s Jay-Z!’” Jones told the Courier-Journal. “We all gave him a handshake and he came in the locker room, and we just kept screaming ‘Jay-Z in the locker room!’ He congratulated us, just said he was proud of us.”
Nokia has partnered with Rihanna to promote the pop star’s latest album release “Rated R” through an impressive series of events on the phone, including exclusive content, a live-streaming concert and an application for Nokia phones. (Release.) Through the partnership, Nokia will promote its Ovi application store and the X6, the sleek new touchscreen phone that comes loaded with Nokia’s all-you-can-eat music service.
In a release, Rihanna said: “I am so excited to partner up with Nokia (NYSE: NOK). They are doing some really revolutionary things with this album, enabling me to reach more fans than ever before.”
Rihanna will showcase her new album through a live performance in a secret location in London on Nov. 16, coinciding with the launch of the X6. Nokia customers will be able to watch the stream globally for free from Nokia Music Stores, and Nokia Comes With Music customers will be able to download an exclusive version of Rated R with a bonus track, remix and more as part of their subscription. In addition, an exclusive Rihanna app from the London gig will be available in the Ovi Store and some regions will have access to a free track before the album drops Nov. 21.
Nokia said the deal with Rihanna was made possible through a new global music partnership with Island Def Jam Music Group and Universal Music Group International. (Release.) It is unknown how extensive the partnership is, or whether it extends beyond the Rihanna event, but the three partners have named it “Nokia Play 2010,” implying it may only last for a year.
Those interested in participating can visit www.nokia.com/rihanna. The events planned for the album span both mobile and PC. Here’s a full list of offerings:
- Sign up to watch the live stream
- Invite their friends to watch the performance simultaneously with them through Facebook and Twitter
- Download a web widget counting down to the live performance.
- Download an exclusive Rihanna mobile application from Nokia’s Ovi Store.
- Download the album with an exclusive track either to their PC or over the air to mobile from Nokia Music Store or Comes With Music.