Sleek Audio today announcing that it would no longer be pursuing a partnership with 50 Cent for a new line of headphones.
Palmetto, Fl. May 6th, 2011 – Sleek Audio today announced the termination of the Brand License Agreement between Sleek Audio LLC (“Sleek”) and G-Unit Brands, Inc. (“G-Unit”), 50 Cent’s licensing company. In addition, the Brand License Agreement, including video production, between TV Goods, Inc, Sleek and G-Unit has also been terminated.
“We will be re-evaluating our Wireless Hybrid over-the-ear headphones at a later date. Currently we are working to bring our new, U.S.-made in-ear products to the market,” said Mark Krywko, CEO of Sleek Audio.
TMZ caught up with Dr. Dre in front of Boa Steakhouse in Hollywood Tuesday night and asked him out 50 Cent’s recent rant on Twitter where he wrote that both Dre and Jimmy Iovine were upset with him.
The legendary producer denied knowing anything about the Tweets that jokingly suggested that 50 would not appear on Dre’s Detox album.
50′s reason for the speculation comes from the fact that he’s set to release his Sleek by 50 Cent wireless headphones, going up against Dre’s popular Beats by Dr. Dre headphone line.
Dre added that he had “never heard of his headphones” leading the public to draw their own conclusion about his sincerity.
Is he really disconnected or is he just not threatened by the less popular product?