According to executives at New York Spring Water, Flavor Unit Entertainment is now part owners in the business and will be an integral part of the company’s strategic mission to expand internationally.
Flavor Unit is ran by Grammy Award winning artist and Oscar nominated actress, Queen Latifah, and her business counterpart Shakim Compere.
Latifah and I are really excited about this partnership. New York Spring Water is an innovative company and is definitely at the forefront of new product developments in the industry.
Industry insiders forecast the brands most popular product, VBlast, will become a market leader in the Vitamin Water industry due to the innovative packaging.
Unlike competitive brands, VBlast stores liquid vitamins in the cap of each bottle that are released when opened by the consumer. Therefore, VBlast vitamins are not diluted in the water where they can lose potency over time.
In coming weeks, 7-Eleven convenience stores will be the first national retail chain to house New York Spring Water products on their shelves.