Tag Archives: “Get Rich or Die Tryin”
50 Cent took over Austin, Texas and SXSW 2012 to perform at the Shady 2.0 showcase.
It’s no secret how 50 Cent’s Get Rich or Die Tryin’ mission turned out for the Queens-bred millionaire, but recently the debut album that received critical acclaim, also reached the 8 times platinum mark.
Back in February of 2003, Get Rich or Die Tryin’ debuted at number one on the U.S. Billboard 200 chart, selling 872,000 copies in its first week and ending up at 6 million sold that same year.
Fif has never been able to match those numbers again but he can boast that he now has the fourth best-selling rap album ever with that first release.
He is still behind his labelhead Eminem’s The Marshall Mathers LP with 10,341,000 sales and The Eminem Show at 9,928,000 copies sold. Nelly’s Country Grammar is third on the list with 8,489,000 units moved.
50 has gone on to do multiple films, lucrative business ventures and is in the studio working on his fifth album, Black Magic due out this summer.
In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.
The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of Vitaminwater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars. In this excerpt, Charnas outlines how it happened.
By the summer of 2003, 50 Cent’s debut album, “Get Rich or Die Tryin’,” had sold more than 5 million copies, and he was easily on his way to becoming a multimillionaire on these sales alone. But the rapper from Queens, who was born Curtis Jackson and had begun his career on the reputation of being shot nine times (a bullet was still lodged in his tongue), wasn’t content to remain a recording artist. And his young manager, Chris Lighty, himself a Bronx street kid turned businessman, was well-positioned to exploit 50′s stardom by creating multiple income streams. Lighty had come out of the Def Jam fold and managed such stars as Missy Elliott and LL Cool J.
With Lighty, 50 Cent created the “G-Unit” brand, including a record company, a clothing company and a sneaker deal with Reebok’s RBK line. The G-Unit Clothing Company was a joint-venture deal, with hip-hop-influenced designer Marc Ecko fronting the money, handling the manufacturing and distribution, and splitting the profits fifty-fifty with 50.
At his Violator management company (named after a rough crew that Lighty ran with as a kid), Lighty helped pioneer the use of 900 numbers for his artists. Over a decade later, he negotiated a different kind of phone deal: 50 Cent cellular ringtones to be sold for up to $2.99 per download. Lighty inked other agreements, too: a video game and a biopic with MTV Films and Paramount Pictures. When the agency that represented Lighty, CAA, balked at representing a rapper so closely associated with violence, Lighty secured a deal with an eager William Morris.
One of Lighty’s business acquaintances was Rohan Oza, a marketing executive who has just moved from Coca-Cola to a small Queens, N.Y., beverage company called Glaceau. Oza considered himself not a brand manager, but a brand messiah. He believed that passionate proselytizing of his products could transcend costly corporate ad campaigns. Oza’s Vitaminwater brand was doing well at more than $100 million in sales, second only to Pepsi’s Propel brand in the $245 million “enhanced-water” market. He knew how to take them out.
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First off. Dr. Dre’s “The Chronic 2001″ was released on November 19th, 1999 so it does not make the cut for the decade of the 2000′s. 50 Cent’s debut Album “Get Rich or Die Tryin” was voted hottest album of the decade by the members of hottestinthehood.com. Jay-Z’s original Blueprint came in second. Personally, that seems to be a pretty accurate vote. Others albums should have gotten more attention and some got more than deserved.