The Black Eyed peas frontman debuted the vehicle on The Tonight Show With Jay Leno. The auto was developed to help create jobs in his old Los Angeles neighborhood. See, there are more ways to make it out the hood than sports and entertainment.
Will.i.am told Jay Leno,
“I’m a big technology freak and a geek and I invested my money in building my own vehicle ’cause I want to bring jobs to the ghetto that I come from. I invested in making a demo to start the Black Eyed Peas, now I want to invest to have a car company in the neighborhood where I come from. It’s sick, it’s really fresh.”
The car, which looks a lot like the Delorean from Back To The Future, features a Beats By Dre sound system and was constructed using OEM parts from Chrysler.
Some people say good things come to those who wait. Truth is, good things come to those who work. Introducing the all new 2012 Chrysler 300S.
New commercial spot for the 2012 Chrysler 300 S featuring Dr. Dre with the sound system provided by Beats By Dre.
The doctor has a new partnership with the auto-mobile company Chrysler. Beats by Dre’s will now be included in the 2012 300 Sedan. Dre will be responsible for the sound system in the new car.
CEO of Interscope Jimmy Iovine will also be involved with Dre on the project.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Iovine. “Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
It has also been announced that Dre will be in commercials for the vehicle just as Eminem was.
Rapper Eminem is giving back to the City of Detroit through a clothing partnership with Chrysler. T-shirts featuring “Imported from Detroit” emblazoned across the chest have been selling out consistently on the Chrysler.com website since Eminem’s Super Bowl commercial aired. A portion of the proceeds will benefit several community oriented organizations, including Eminem’s Marshall Mathers Foundation.
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