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The legend American brand that started the “muscle” car trend is officially closing its doors after 84 years in the business.
According to published reports, Pontiac has officially gone out of business, as of October 31. The brand, whose parent company is General Motors, was forced to shut its doors after GM was forced to phase out some of its cars due to bankruptcy.
Contracts between GM and Pontiac dealers nationwide expired Sunday, ending an iconic brand that was the nation’s third best-seller, behind Chevrolet and Ford, during its pinnacle in the 1960s.
Although Pontiac tried several attempts to revive its image over the past 30 years, the brand never achieved the same popularity with its cars as it did with its GTO and Firebird Trans Am.
GM, the nation’s largest automaker, announced the end of production of Pontiac last year in its agreement with Congress for federal bailout funds.
The restructuring also involved phasing out Hummer, Saab and Saturn, and shifting focus on Chevrolet, Cadillac, Buick and GMC as core brands.