The doctor has a new partnership with the auto-mobile company Chrysler. Beats by Dre’s will now be included in the 2012 300 Sedan. Dre will be responsible for the sound system in the new car.
CEO of Interscope Jimmy Iovine will also be involved with Dre on the project.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Iovine. “Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
It has also been announced that Dre will be in commercials for the vehicle just as Eminem was.