
People for the Ethical Treatment of
Animals thought it would be a great
idea to use Tiger Woods in its
campaign urging cat and dog owners
to neuter their pets. The animal
rights group planned to put a
billboard up in Tiger’s Windermere,
Fla. neighborhood that featured his
face and the slogan, “Too much sex
can be a bad thing.” But lawyers
for the golfer threatened to sue
the activists if they used his
image.

MSNBC is claiming this ad is a big win for PETA, saying “the joke’s on us.” (http://bit.ly/dpPzHQ)